WebRef Update: Featured Article: Credit Card Snafus! Tons of Dog Food! What's Going On Online?

Credit Card Snafus! Tons of Dog Food! What's Going On Online?

Imagine this scenario. You are ordering vitamins at drugemporium.com. You register for the site, put in your shipping and payment information and press "Express Checkout." Up comes an order not for your vitamins, but for the products ordered by Ester Levitts in Kentucky. Her Discover card information is given, along with her name, address and ordered items.

Think it's unlikely? Think again. It happened to restaurant broker Ray Tekosky of New York City on Friday, Jan 28. He had the presence of mind to download the errant order page and fax it to me. I, in turn, faxed it to a reporter at The Wall St. Journal. Was it news? You bet!

What happened here? Something that will happen again, maybe in a much bigger way, maybe on your site. "We're still in the early stages of ecommerce," says Tekosky. "There will be much bigger mistakes on a much larger scale. Who's to say it wouldn't happen with a banking situation? That could create the ecommerce equivalent of the Mad Cow scare."

"Donate the excess to charity"

Tekosky is not some ecommerce-basher. He buys online all the time. He bought his Palm Pilot, his printer, many books, vitamins and other goods on the Internet. And he's not the only one who's having trouble with online buying.

Consider the plight of Web developer Barry Wexler and his wife, Ira, who is an attorney. They thought they found a great deal for dog food at petopia.com. All they had to do was pay in advance to lock in a great price for six 40 pound bags of dry dog food for their yellow Lab puppy. One 40 pound bag would be sent every 8 weeks. They would pay for the first three bags and get the next three free.

Great idea, until the second 40 lb. bag arrived one week after the first and the third 40 lb. bag arrived a few days later. The Wexlers now have 120 lbs. of dry dog food crammed into a closet in their small New York apartment. Duncan, their puppy, sits hopefully in front of the closet door for hours on end, dreaming of the contents. Petopia.com thoughtfully told them that they could donate their excess to charity.

An email to Petopia went unanswered. The first phone call netted no result. Finally someone emailed to say that the remaining three bags in their order have been placed on hold until April first. But that's April Fool's Day and the outcome remains to be seen.

Next: Failure to plan for success

This article originally appeared in the February 10, 2000 edition of the WebReference Update Newsletter.

Comments are welcome
Written by B.L. Ochman and